Compassionately Assertive: Standing Out in a Commoditized Market

Susan Duke’s entrepreneurial journey began in her mother's retail business, planting the seeds of her desire to own a business. Despite initially majoring in business administration, she found her true passion in English and history, eventually leading her to pursue a law degree. Her early legal career was fraught with challenges and a lack of mentorship, but she took a leap of faith to start her own law practice, which quickly became successful. Susan's experiences have taught her the importance of trusting her gut instincts, strategic financial planning, and fostering a strong company culture, all of which have shaped her resilient and adaptive entrepreneurial mindset. Listen now on Apple Podcasts.